Live+7 Day Ratings for Week of Oct. 25, 2021 (Week No. 6):
ABC's 'The Rookie' and 'A Million Little Things' Tie As Week's No. 1 Percentage Gainer in Total Viewers
'The Good Doctor' Is Week's No. 1 Overall Gainer in Total Viewers
All Three Dramas are Week's Only Three Shows
to More Than Double L+SD Adult 18-49 Ratings
During the week of Oct. 25, 2021, ABC's "The Rookie" and "A Million Little Things" tied as the No. 1 broadcast gainer in TV playback in Total Viewers, with both programs spiking by +122% from their Live+Same Day averages to Live+7 Day. In fact, the ABC dramas were the week's only two programs on the major networks to post triple-digit playback gains in Total Viewers.
Soaring by +3.4 million viewers from Live+Same Day to Live+7 Day, "The Good Doctor" was the week's No. 1 overall gainer in TV playback in Total Viewers. ABC delivered 2 of the Top 3 gainers of the week in Total Viewers, with both programs picking up more than +3.0 million viewers with seven days of TV playback: "The Good Doctor" (+3.4 million) - No. 1 and "The Rookie" (+3.2 million) - No. 3.
· After seven days of viewing across all linear and digital platforms, "The Good Doctor" grew to 9.0 million Total Viewers (up +119% over its L+SD average), "The Rookie" averaged 7.6 million viewers (+188%) and "A Million Little Things" averaged 5.7 million viewers (+195%).
ABC claimed each of the week's Top 3 gainers in TV playback on the major networks with Adults 18-49: "The Rookie" (+133%) and "A Million Little Things" (+133%) tied for No. 1 and "The Good Doctor" (+125%) at No. 3. In fact, the three ABC dramas were the only three programs on the major networks this week to more than double their initial Live+Same Day ratings after seven days of TV playback.
· "The Rookie" (+133%) and "The Good Doctor" (+125%) delivered their second-biggest L+7 lifts among Adults 18-49 so far this season.
· After seven days of multiplatform viewing, "The Good Doctor" grew to a 1.6 rating in Adults 18-49 (up +300% over its L+SD rating), "The Rookie" delivered a 1.5 rating (+400%) and "A Million Little Things" posted a 1.3 rating (+333%).
Source: The Nielsen Company, National Live+7 Day and ABC Multiplatform+7 Day vs. Live+Same Day Program Ratings, week No. 6 = 10/25-10/31/21, excludes repeats and programs < 5 minutes.