ABC Thursday Primetime, Sept. 30, 2021
Multiplatform+35 Day Ratings
'Grey's Anatomy' Season Opener Jumps More Than 6 Times Over L+SD
To Hit 4.74 Rating in Adults 18-49 With 35 Days of Multiplatform Viewing
'Big Sky' Premiere Is ABC's No. 1 Gainer in Delayed
Multiplatform Viewing in Total Viewers This Season
'Station 19' Season Premiere Attracts Nearly 10 Million Viewers
After 35 days of viewing across linear and digital platforms, the season premiere of ABC's "Grey's Anatomy" jumped more than 6 times over its initial Live+Same Day rating among Adults 18-49 (6.2x). "Grey's Anatomy" skyrocketed to a 4.74 rating in Adults 18-49, marking an increase of +516% from Live+Same Day to Multiplatform+35 Day (0.77 rating to 4.74 rating).
ABC's "Grey's Anatomy" season premiere gained more than +9.0 million Total Viewers (+9.4 million) from its Live+Same Day average to hit 14.2 million viewers in delayed multiplatform viewing from 4.8 million in Live+Same Day.
"Grey's Anatomy" ranks as ABC's No. 1 program this season in both Total Viewers (14.2 million) and Adults 18-49 (4.74 rating) after 35 days of cross-platform viewing.
Jumping by +258% in Total Viewers from its Live+Same Day to Multiplatform+35 Day, the season opener of "Big Sky" stands as ABC's No. 1 gainer in delayed cross-platform viewing this season. "Big Sky" spiked to 11.1 million Total Viewers, marking an increase of +8.0 million viewers over its Live+Same Day average (3.1 million).
After 35 days of multiplatform viewing, ABC's "Big Sky" season premiere spiked by +484% over its initial Live+Same Day rating in Adults 18-49. The sophomore ABC drama hit a 2.16 rating with Adults 18-49, nearly 6 times its initial Live+Same Day rating (5.8x - 0.37 rating to 2.16 rating).
After 35 days of viewing on all linear and digital platforms, the season premiere of ABC's "Station 19" attracted nearly 10.0 million Total Viewers, nearly doubling its Live+Same Day average (+98% - 9.9 million vs. 5.0 million). In addition, the ABC drama improved over its prior season average in Total Viewers (+1% - 9.9 million vs. 9.8 million).
"Station 19" more than tripled its initial Live+Same Day rating among Adults 18-49 (+208%) to deliver a 2.34 rating after 35 days of cross-platform viewing from a 0.76 rating in Live+Same Day.
Source: ABC Multiplatform+35 Day Ratings for 9/30/21. ABC Multiplatform+35 Day numbers begin with the 2017/2018 season on 9/25/17.