or


[09/15/11 - 01:00 PM]
Video: JESS3 X ESPN - TV Ratings 101
Watch ESPN's amusing video which demystifies TV ratings in a format reminiscent to "School House Rock" and "Sesame Street."

[via press release from ESPN]

Created by JESS3: ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting - at least engaging enough to keep the audience awake. With direction to create something reminiscent of "School House Rock," meets "Sesame Street," JESS3 created a five-minute animation with an old-school, 1970's ESPN SportsCenter vibe to walk viewers through the television ratings process.





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